Privacy Policy

Introduction

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains

• What information we collect
• How we use it
• With whom we share it
• The rights you have over your information

Information We Collect

a) Personal Information You Provide

– Name, email address, postal address, phone number, job title
– Account credentials when you register
– Payment details when making purchases (processed securely via third-party gateways)
– Survey responses, support inquiries, event registrations

b) Automatically Collected Data

– IP address, browser type, device identifier, referring URL, and time zone
– Site usage information (pages visited, timestamps)
– Cookies, web beacons, log files

How We Use Your Information

We may use your data to:

• Process orders, payments, and account setup
• Communicate with you about these activities (e.g., confirmations, customer service)
• Improve the website experience, personalize content, perform analytics exel-underwear.com
• Deliver marketing and promotional communications (with your opt-in consent)
• Prevent fraud and ensure security
• Conduct surveys, contests, and gather feedback
• Comply with legal obligations

Cookies & Tracking

We use cookies and similar technologies (e.g., pixels, tags) to:

• Maintain user sessions
• Remember preferences
• Analyze how users navigate the site

Sharing Your Data

We do not sell or rent your personal information to third parties.

We may share your information with:

• Service providers (payment gateways, hosting, analytics) under confidentiality obligations
• Legal authorities if required by law (e.g., subpoenas)
• Business partners in the event of a merger, acquisition, or asset sale

Data Retention

We retain your personal data as needed to fulfill orders, support services, comply with legal requirements, and for legitimate business reasons.
You can request deletion unless retention is required by law

Your Rights

Depending on your location, you may have:

– Access to and rectification of your personal data
– The right to delete or restrict processing
– The right to data portability
– The right to object to marketing processing

Security Measures

We implement administrative, technical, and physical safeguards (e.g., SSL encryption, secure servers, access controls) to protect your data. While we strive to protect against unauthorized access, no security system is absolute.

International Data Transfers

Your data may be stored and processed in countries outside your residence (including India, U.S., and others). We ensure appropriate safeguards (e.g., standard contractual clauses, privacy frameworks) for such transfers

Changes to This Policy

We may update this Privacy Policy over time. Material changes will be highlighted on our site or communicated directly.